KATHY M. DUMALSKI
Named a “Top 30 Under 30,” by Pasadena Magazine, I am also a regular guest lecturer at local Los Angeles area universities and colleges as well as a contributing editor to the university text book Marketing Public Relations; Gaetan T. Gionnini; Pearson, Prentice, Hall; 2009. In my spare time, I write a novice hunting column for the foremost fishing and hunting site on the web, www.BDOutdoors.com.
I enjoy traveling, reading, animals, photography, golf, softball, CrossFit, soccer, running, yoga, hunting, fishing, historic preservation, environmentalism & conservation.
“Transferring your passion to your job is far easier than finding a job that happens to match your passion.”
-Seth Godin, Linchpin: Are You Indispensable?
2017 - Present
Client Accounts Supervisor | Healthcare Success
Directly responsible for client accounts management, developing and implementing new patient generation strategies and tactics for doctors, specialty clinics, and hospitals across the U.S.; monitoring program performance. new program and process development and implementation, and client relations. Strategizes and implements new tactics that consistently meet the highest in client goals and expectations. During tenure in the position, has served a large and diverse clientele.
Selected Accomplishments and Initiatives:
▪ New patient generation tactics have played a significant role in success for many organizations and facilities, including Yale Medicine, SynergenX (a 13-clinic low t center), MedVantage (a tristate, 15-clinic urgent care system), Star Valley Medical Center (a for-profit, 24-bed hospital), and many others.
▪ Between fiscal years 2017 and 2019, increased a leading men's testosterone clinic media budget by $504,500, and garnered a return on investment estimated at 6:1.
▪ Increased a regional 5-location fertility clinic's media spending from $60,000 in 2017 to $150,000 in 2019, which has generated an average increase in patients of 22% year-over-year across four clinics.
▪ For a major gastroenterology center in Texas, with a modest offline media budget of $75,000 and a digital marketing budget of $120,000, experienced lead generation increase of 20% and a ROI rate of 4.5:1.
2013 - 2017
Media Marketing Specialist | Kathy M. Dumalski dot Com
Responsible for developing customized client program strategies, monitoring program performance, and implementing program modifications. For Pfeifer/Fabri Structures, strategized and implemented firm’s unique brand awareness campaign aimed at architects, general contractors, engineers, and developers. For Bad Cat Amplifiers, leverage brand’s cult celebrity following by Young the Giant, Keith Urban, Kid Rock, Arctic Monkeys, and others through non-paid social media posts, social media sweepstakes, and paid digital advertising.
Selected Accomplishments and Initiatives:
▪ For Pfiefer, increased web traffic by 35% through comprehensive, multi-language digital ad campaigns, and generated a 6.5% increase in leads, while increasing the average value of new project leads by $2.8 million.
▪ Also for Pfiefer, provided a mobile-first wire frame for overhaul of their website, adding a sub-domain in Spanish and hosted in Mexico, which supported more than 1,500 pages of properly meta-tagged content.
▪ For Bad Cat Amplifiers, procured a major non-profit partnership with wild cat presentation group, Panthera, to create the “Save the Cats” Sweepstakes with Premier Guitar, which attracted 9.000 entrants, and positioned the brand as an environmentally conscious brand, a value held high by celebrity clients.
Marketing Public Relations Manager | 21st Century Programming
Responsible for marketing public relations management, website development and enhancement, SEO strategy development, marketing campaign management, monitoring campaign performance, new system and program implementation, and other management-level functions.
Business Development Manager | FabriTec Structures, LLC
Chiefly responsible for the building of new client relationships, maintaining existing client relationships, proactive business development of architectural design and construction jobs, sales and marketing support and brand building. In just a short 15-month tenure I was successful at implementing systems to streamline proactive lead collection, designed and developed a series of webinars to increase qualified lead procurement and brand awareness, and reorganized department managers’ responsibilities to cover more market categories. In my time with USA Shade, FabriTec won more than $85M in design-build jobs including the prestigious San Diego International Airport.
Director, Marketing & PR | CLEAN AGENCY
As the director at CLEAN, I helmed many successful integrated PR/Marketing campaigns including
“PaperTellsAStory.com”, a campaign employing innovative new media tools from micro blogging to podcasting for North America’s largest coated paper manufacturer, NewPage Corp.; lead Belgium-based ecological soap manufacturer, Ecover, to more than 100 million media impressions from 2007 – 2010 through traditional public relations outreach, guerilla marketing stunts and the "Ver" podcast; positioned the smart sprinkler controller, Cyber-Rain, as the go-to water conservation product for homeowners with placements in MSNBC.com, Men’s Journal, Natural Home, New York Times, Los Angeles Times, Plenty and hundreds of other media outlets & launched sustainable cocoa manufactures, Original Beans, to critical acclaim from major gourmet media to competitors with a front-page editorial and photo spread in the business section of the San Francisco Chronicle – Original Beans’ US home base.
Director, Public Relations | Big Imagination Group
Some of the more notable campaigns I contributed to include: Emergen-C Pink with Liv Tyler and family benefiting the Keep A Breast Foundation; the 5th Annual “Red Carpets, Green Cars” Campaign for Toyota Motor Sales Corp. and Lexus that engaged 20+ A-list celebrities such as Charlize Theron, George Clooney, Naomi Watts, and Heath Ledger and garnered more than $30 million in PR buzz; SAG’s premiere online casting service, iActor, resulting in 20,000+ sign-ups the first day including Rob Belushi and Robert David Hall; Daryl Hannah’s support of the South Central farmers with live interviews from the tree with Joan Baez on CNN, FOX, Access Hollywood, ET, Inside Edition, Donny Duetsch, BBC, and others; and “Greenopia: The Urban Dwellers Guide to Green Living” (LA Edition) now in multiple cities nationwide and an online resource for all things green.
Account Exec., Public Relations | SSA Public Relations
Rising from a temporary hire to Account Executive in less than three years, I found success in managing a 3-day celebrity press event for the Wayans Brothers' launch of mobile phone game "The Dozens" at E3 and securing story placement with Variety, Hollywood Reporter, Gamer, Game Informer, Associated Press, Bloomberg News, G4 TV, ESPN, and MSNBC. I also made Mintek Digital Portable DVD players and flatscreens a household name with major placement in TVGuide, Good Housekeeping, New York Times, Hustler, Playboy, Penthouse, TWICE Daily, Home Theatre Magazine, DVD Etc., and exposure in several markets on NBC affiliated morning shows and on ESPN. I managed two national 15-city satellite tours for Jonathan Burke, Cardio Defense, and Jim Liechtman, Author. I was also successful in securing major product placement in TV, radio, and print for the True Ceramic Pro; Betty & Veronica apparel and accessories; Genius Products’ DVDs and CDs; Mintek Digital’s portable DVD players, PMPs, DTVs and satellite navigational devices.
Graduate | California State University, Long Beach
Received a BA in Film Production & Writing after studying under filmmaker Rory Kelly, director of Sleep With Me (1994). In my 3rd year of college here I was awarded the esteemed position of Producer for the annual Wide Screen Film Festival where I got my start in public relations. I Graduated in the same year as honorary graduate Steven Spielberg. Coincidentally, just 3 years after graduating, I went on to co-produce the independent feature film, Blood Deep, on location at Universal Studios across from the film set, War of the Worlds.