626-429-2723 | kathymdumalski@gmail.com

© 2013 by kathy m. dumalski. All rights reserved.

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Sample Campaigns

END MY LOW T
 
Jan - Dec 2018

In 2018, SynergenX’s digital advertising budget topped a modest amount by any measurement, but still generated 3,393 calls direct from display, video and search ads and another 545 leads by form fills from the landing page.

 

A landing page was used in conjunction with the digital advertising campaign and TV and radio campaigns. We determined offline media’s  traffic lift to be about 25% which contributed to a significant increase in new patient inquiries.

 

The average cost per qualified lead across Google, Bing and Yahoo! was $150; and across Facebook, $37.64. Our geo-fencing reports determine the cost per walk in to be $56.33.

 

Through a thorough analysis of lead quality, and as a result of the new patient data reported to us month over month, it was determined that 20% of all leads eventually became patients. 

 

Based on the client’s estimated average first year revenue per patient, we determined the rate of return on digital advertising alone to be a rate of 6:1 (based on 757 New Patients in 2018).

'SAVE THE CATS' 
 
January 2016

By partnering with Panthera, the only organization in the world devoted exclusively to the conservation of the world’s 38 wild cat species and their ecosystemswe, we created a reason for major media hype around Bad Cat Amplifier's new Unleash V2 Re-Amplifier,

debuting at NAMM 2016.

 

The strategic alliance closely aligned Bad Cat Amplifiers' social do-gooding with a non-controversial non-profit that musicians world-

wide could identify with and which underscores the brand name awareness by playing on the word “cat” and "unleash." The result was a 3000% email marketing list growth and impressions among musicians and wildlife  conservationsist topping 2.5M. The partership also gave Bad Cat Amplifiers additional reasons to reach out to celebrity clientel and ask for supporting endoresments of the brand and partnership. $2,500 was donated by Bad Cat Amplifiers to Panthera as part of the opt-in sweepstakes held with Premier Guitar Magazine. Additionally, Bad Cat Amplifiers will be donating $5 to Panthera for every b-to-b sale of the Unleash V2 through December 2016 to "support the entire unleashed society of big cats, roaming free, worldwide, for many generations to come." Learn more at badcatamps.com/save-the-cats. Video created by Kathy M. Dumalski. Watch it here!

Siamese Drive Pedal Sweepstakes

August 2015

ROM University is a FREE non-instructor lead training program that recyclers who use the ROM software system, from 21st Century Programming, the industry's #1 recycling software providers, are now being enrolled in prior to installation of the system at their yard. Each of the 60+ courses are self-guided, consisting of a series of written presentations and narrated video tutorials and takes between 10 and 20 minutes to complete.  A short quiz at the end of each class tests trainees’ comprehension of the lesson and issues certificates for a passing grade of 80% or higher. 

ROM University

September 2013

A critical component of the “PaperTellsAStory.com” campaign that employed innovative new media tools from micro blogging to podcasting for North America’s largest coated paper manufacturer, NewPage Corp. The OnPaper podcast series is an ongoing interview-style format podcast giving a platform to sustainable leaders.

OnPaperSeries.com

December 2009

marketing resume, marketing public relations
AIA | CES Course Development

January 2015

Designed with the continuing architect in mind, this web-based, non-instructor led course informs students of the process of designing and constructing tension fabric structures and tensile membrane roofs. The 60 minute course features a highly stylized slide presentation in Prezi with voice over naration and a nine-question quiz. Each student's complete contact information is collected in order to re-market the design/build firms' services to them at a later date. Want to take the course? Click here! Presentation, script and VO by Kathy M. Dumalski.

To underscore Southern California-based tube amplifier company, Bad Cat Amplifiers, commitment to the SoCal rock scene, a sweepstakes contest promoted across facebook, twitter and linkedin to guitarists 14 years and above living and rocking in Southern California. The campaign garnered 7,000 impressions, 150 participants, and awarded one winner. The list of 150 entrants, professional and hobbyist guitarists, will be added to Bad Cat's lead database and used for remarketing purposes.

Ideal Transfer

August 2014

Ideal Transfer, located in the Port of Long Beach, CA, was ideally located and ideally suited, as Southern California's premiere project cargo and transportation logistics specialists. The problem? No web site, no logo, and no clear identity to communicate their many points of difference.

 

A simple logo and web site design helped distinguish the company from their centrally-located competition. Complete profiles with consistent brand identity, and positve reviews on social media outlets: LinkedIn, Yelp, Facebook, Twitter and Google+ helped propell them to prosperity.

For the October launch of Emergen-C Pink, we teamed the popular vitamin retailer with known enthusiast, Liv Tyler and family benefiting the Keep A Breast Foundation. A live appearance and meet-n-greet with fans at the Whole Foods anchor store in NYC proved to be a major media event providing plenty of fodder for fans on social networking sites. As word spread of Liv and family's support of the new flavor, as did rise the sales of Emergen-C Pink. 

In partnership with the Newport Ocean Sailing Association Ecover held an ecological boat washing demonstration for more than 1,000 sailors competing in the historic 62nd Annual Newport to Ensenada Yacht Race.  Ecover Boat Wash & Wax product was distributed to the boaters in 300 skippers bags, and across the entire boating world landscape of publications. Ecover landed the front page of the Orange County Register and a 5-page photo editorial on OCRegister.com, a TV segment, plus placement in TheLog Newspapers, Cruising World, Power Cruising Magazine, Sailing World, and others.

Ecover Boast Wash

April 2009

Emergen-C w/ Liv Tyler 

April 2007

,Red Carpet 
Green Cars 

April 2006

Leveraging the green clout of 20+ A-list celebrities such as Charlize Theron, George Clooney, Naomi Watts, and Heath Ledger, the 5th Annual “Red Carpets, Green Cars” Campaign promoting Toyota Motor Sales Corp. and Lexus was successful in garnering more than $30 million in PR buzz. Press conferences and guest bookings on programs like the E! Pre-Oscar Countdown were essential in getting the word out about the hybrids.

ROM for iPhone

April 2012

Written, produced (and filmed and edited with the help of Mike Greene, Green Castle Productions), this 00:02:30 commercial for the iROM app highlights standout features available to recycling managers and scrap brokers interested in accessing real time inventory data on the go from anywhere in the world. This video was filmed on location at 21st Century Programming in a small makeshift studio and features the voice of iROM app developer, Paul Harker.

This is just a sample.  To read more or to file a complaint >>